Clay defined GTM engineering, but it is not the only way to enrich data and build outbound anymore. Here is an honest look at the strongest alternatives, and who each one is actually for.
Clay is powerful, and for many teams it is still the right tool. But two things push people to look: the price climbs quickly as you scale credits and seats, and the builder can feel like a lot if you just want data enriched. A new wave of agent-native tools has also changed the question, from "which spreadsheet" to "what does my coding agent run".
We build Oxygen, so it is our favorite and it goes first, and we are upfront about that. But this list is meant to be genuinely useful: every tool below is a real option, with an honest note on where it fits and where it does not.
Oxygen
Oxygen is the only option here that is agent-native and brings the whole motion into one workspace: sourcing, waterfall enrichment, a multichannel sequencer, and an AI CRM, all run by your coding agent from the CLI and MCP, on a database you own. If you live in Claude Code or Codex and want more than enrichment, it is the one to try first.
| Tool | Best for | Agent-native |
|---|---|---|
| Oxygen | Agent-native teams who want a sequencer + CRM built in | Yes |
| Deepline | Developers who want a typed GTM data API to compose | Yes |
| Persana AI | Clay-style enrichment and intent signals with a shorter ramp | Partial |
| Freckle | Non-technical teams who want enrichment without the complexity | Partial |
| Cargo | RevOps orchestrating data across an existing stack | Partial |
| TexAu | Teams who want scraping and automation recipes | No |
| Yalc | Engineering teams who want to self-host and own everything | Yes |
Best for: SME and founder-led teams whose coding agent should run the whole motion.
Watch out: Younger ecosystem, and most at home if your team already works in a terminal or coding agent.
Best for: Developers who want a typed GTM data and enrichment API to compose as code.
Watch out: No native multichannel sequencer or CRM, so you run sending and CRM elsewhere.
Best for: Teams who want Clay-style enrichment and intent signals with a shorter ramp.
Watch out: It is a hosted platform, so your data lives in Persana, and coverage leans heavily on LinkedIn-sourced data.
Pricing: Paid plans from around $85/mo, credit-based above that.
Best for: Non-technical sales and marketing teams who want Clay-like enrichment without the setup.
Watch out: Less configurable than Clay, no GTM orchestration, and a shorter list of CRM integrations.
Pricing: Free tier (500 credits); Pro from $99/mo.
Best for: RevOps teams routing and enriching data across an existing stack and CRM.
Watch out: It is an orchestration layer more than a data source, so you still bring the providers.
Best for: Teams who want a library of scraping and automation recipes to extract and enrich data.
Watch out: Closer to automation plumbing than a polished enrichment product, and it can take setup to get right.
Best for: Engineering teams who want to self-host and own their data and keys end to end.
Watch out: It is DIY: you host, run, and maintain it, which is a real cost in engineering time.
It depends on your team. For agent-native teams who want their coding agent to run the whole motion with a sequencer and CRM built in, Oxygen is our pick. For developers who want a typed GTM data API, Deepline is excellent. For Clay-style enrichment with a shorter ramp, Persana and Freckle are the easiest to start with.
Yes. Clay's cost climbs quickly as you add credits and seats. Oxygen is priced for SME budgets, Persana starts around $85/month and Freckle at $99/month with a free tier, and Yalc is open-source and self-hosted. Compare the credit math for your actual volume.
Oxygen and Deepline are both agent-native and CLI-first, so a coding agent like Claude Code or Codex can run the work. Oxygen adds a built-in multichannel sequencer and an AI CRM; Deepline leans toward a typed GTM data API to compose.
Yalc is open-source and self-hosted if you want to own everything. Freckle and Oxygen both offer free entry tiers to get started without commitment.
Oxygen runs sourcing, enrichment, a multichannel sequencer, and an AI CRM from your coding agent, on a database you own.
We build Oxygen, so it appears first, and we have said so. Other tools are trademarks of their respective owners and are not affiliated with Oxygen. This roundup reflects our understanding of publicly available information at the time of writing.
