OXYGEN blog
Guides and tool rankings for B2B GTM teams.
How AI SDRs, cold email, LinkedIn tools, enrichment, CRMs and MCP servers compare, and how to run GTM from a coding agent.
- 33 articles
- 12 best-of lists
- Updated October 27, 2026
All articles
What is a sales pipeline? Definition, stages and the numbers to watch
A sales pipeline is the open deals your team is working, by stage. See pipeline vs funnel vs forecast, stages with exit rules and the metrics to track.
BDR meaning: what a business development representative does
BDR meaning in sales: a business development rep finds new accounts and books meetings for AEs. BDR vs SDR, a BDR's week, metrics and when to hire one.
Inbound vs outbound: the difference, when each wins, and the hybrid
Inbound vs outbound for B2B teams: who starts the conversation, a decision table by deal size, when each wins, and how inbound-led outbound links them.
The best sales engagement platforms for B2B GTM teams (2026)
Seven sales engagement platforms compared on channels, LinkedIn automation, contact data, CRM and per-seat pricing, from each vendor's own pages.
What is a GTM engineer? The job, the stack and when to hire one
A GTM engineer builds the systems a sales team runs on: clean CRM data, enrichment, scoring and outreach. What they do, skills, tools, pay and when to hire.
What is enterprise sales? Definition, deal stages and roles
Enterprise sales is selling to large companies. How it differs from SMB and mid-market, why deals take months, the eight stages and who works each deal.
Codex MCP setup for sales, outbound and GTM
Set up Codex MCP for sales and GTM. Connect OXYGEN's server, sign in, choose MCP or CLI, and set approvals before outreach and paid steps.
Cold email follow up: how many to send, when, and what to write
How many follow-ups to send after a cold email, how long to wait, six templates for B2B SaaS buyers, and when to switch to LinkedIn or stop.
LinkedIn Sales Navigator pricing: which plan fits your team?
LinkedIn Sales Navigator pricing explained: Core, Advanced and Advanced Plus, yearly costs, InMail credits, trial terms and which plan your team needs.
The best B2B sales tools for sales-led teams, by job (2026)
Seven B2B sales tools for a sales-led team, one per job: data, sequences, CRM, LinkedIn, calls and AI, with prices from each vendor's own pages.
The best sales intelligence platforms for B2B teams (2026)
Compare six sales intelligence platforms on contact data, buying signals, enrichment, CRM links and price. Choose for your B2B team's actual sales job.
Apollo pricing: plans, credits and what a team of three pays
Apollo pricing explained: what each plan costs per seat, how credits for emails and phone numbers work, and what a team of three pays a month.
Clay pricing: plans, credits and what 1,000 contacts cost
Clay pricing explained: what Free, Launch and Growth include, how actions and data credits work, and what 1,000 enriched contacts cost a month.
The best GTM tools for Claude Code and Codex (2026)
Seven GTM tools a coding agent can drive from the terminal, compared on CLI and MCP, headless auth, approvals, rate limits and cost per call.
What is cold calling? Definition, rules and how B2B teams do it
Cold calling means phoning someone who has had no contact with you. US and UK rules from official sources, a short script, mistakes and FAQs.
ZoomInfo pricing: plans, credits and what drives the quote
ZoomInfo pricing explained: why it has no price list, what drives a quote, its contract terms, and the free and pay-as-you-go ways in.
Define GTM: what go-to-market means and how B2B teams run it
GTM means go-to-market: how a company takes a product to buyers and wins them. What a GTM strategy covers, the four sales models, mistakes and an example.
Define prospecting: what sales prospecting is and how B2B teams do it
Define prospecting in sales: finding potential customers and starting a conversation. Prospect vs lead, six methods, a worked example, mistakes and FAQs.
Meaning of ICP: what an ideal customer profile is and how to write one
ICP meaning in sales: an ideal customer profile describes the companies most likely to buy. ICP vs buyer persona, fields, an example and how to write one.
The best waterfall enrichment tools for B2B GTM teams (2026)
Six waterfall enrichment tools compared on providers, price per email and mobile found, API and MCP access for AI agents, and what sends the leads next.
What is B2B sales? Definition, sales cycle and roles
B2B sales is when one business sells to another. How it differs from B2C, the six stages of the sales cycle, who does what, and a worked example.
SDR meaning: what a sales development representative does
SDR meaning in sales: a sales development representative finds and qualifies leads and books meetings. SDR vs BDR vs AE, a typical day, pay and AI tools.
The best B2B lead generation agencies for enterprise and PE-backed companies
Six B2B lead generation and appointment setting agencies in three tiers by the seniority they reach, with who each suits and which serve PE and VC portfolios.
AI sales agents: what an AI SDR does and which model fits
What an AI sales agent or AI SDR does, hands-off versus research-first models, when high-ACV teams need approvals, and how to evaluate one.
How to run sales prospecting and outbound from Claude Code
Run sales prospecting and outbound from Claude Code: research accounts, build and enrich lists, write sequences, update the CRM and read replies with OXYGEN.
How to run sales prospecting and outbound from Grok Bot
Add OXYGEN to Grok Bot as a custom MCP server, then research accounts, build lists, run email and LinkedIn sequences and update the CRM, with approvals.
The best LinkedIn MCP servers for sales teams (2026)
Seven LinkedIn MCP servers for Claude compared on what they read and send, how they connect, account risk, hosting and price, from each vendor's pages.
The best MCP servers for B2B marketing teams (2026)
Eight MCP servers for B2B marketing compared on what each covers, who builds it, read or write, sign-in and plan, for Claude and ChatGPT, from vendor docs.
The best AI SDR tools for B2B sales teams (2026)
Seven AI SDR tools compared on pricing, approvals, channels, data, CRM and MCP, from each vendor's own pages, with when each one fits.
The best cold email software for B2B teams (2026)
Six cold email software tools compared on mailboxes, warm-up, buying inboxes in-app, deliverability, lead data and LinkedIn, from each vendor's own pages.
The best CRM for SaaS companies (2026)
Seven CRMs for SaaS compared on seat price, sequences, LinkedIn, Stripe and product data, custom objects and MCP, from each vendor's own pages.
The best LinkedIn automation tools for B2B GTM teams (2026)
Seven LinkedIn automation tools compared on how LinkedIn runs, price per sender, email steps, lead data and CRM, from each vendor's own pages.
The best MCP servers for sales and GTM teams (2026)
Eight MCP servers for sales compared on sign-in, Claude Code, Codex and Cursor setup, what an agent can write, plan and cost, from each vendor's docs.