The best CRM for SaaS depends on how you sell. Attio fits product-led teams best, with Workspaces and Users objects and Stripe and Hightouch apps. HubSpot suits teams that want one suite, Salesforce teams that will hire an admin, and Pipedrive, Close and folk small sales teams. OXYGEN suits outbound-led teams of 2 to 10 sellers that want a CRM and email, LinkedIn and WhatsApp sequences together, with no seat per user.
By Tim Scheuer, Co-founder of Oxygen · Checked October 18, 2026
A CRM for a SaaS company holds the same companies, people and deals as any CRM, plus two things a generic one lacks: billing data, such as plan, MRR and renewal date from Stripe, and product usage, such as which workspaces are active and how many seats they use. Product-led teams need both on the account to see who is ready for a sales call. Sales-led teams of 2 to 10 sellers need sequences, LinkedIn and a price that does not climb with every seat. We compared seven options on six points, from each vendor's own pricing pages, help centers and app listings, checked on 18 October 2026. OXYGEN wrote this list and is on it.
| Tool | Price per seat | Sequences | LinkedIn and calls | Product and billing data | Custom objects | MCP for AI agents | Starts at |
|---|---|---|---|---|---|---|---|
 OXYGENAgentic marketing and sales platform | One plan per workspace; no seat per user | Email, LinkedIn and WhatsApp in one sequence, on paid plans | LinkedIn automated in the cloud; calls in beta | No Stripe or product-usage sync | Objects you define, on every plan | MCP server and CLI; paid steps and sends ask for approval | Free plan with the CRM; paid from $49 a month |
 HubSpot Sales HubCRM suite with sales seats | Starter $20 list; Professional $100, or $90 yearly | Email sequences from Professional | LinkedIn actions need Sales Navigator; calling built in | HubSpot-built Stripe sync; subscriptions need Enterprise | Enterprise only | Official remote server at mcp.hubspot.com | Free for 2 users; Professional $100 a seat a month, or $90 yearly |
 Salesforce Sales CloudEnterprise CRM platform | Starter Suite $25; Pro Suite $100, billed yearly | Sales Engagement add-on, $50 a user, from Pro Suite | Sales Dialer add-on from $5 a user, from Pro Suite | Data Cloud, limited on Pro Suite and full from Core | 50 per org on Pro Suite | Hosted servers from Enterprise Edition (Core), on Flex Credits | Free Suite for 2 users; Starter Suite $25 a user; Pro Suite $100, billed yearly |
 PipedrivePipeline-first sales CRM | Lite $24, Growth $49; $14 and $39 billed yearly | Email sequences from Growth: 5, 25 or 50 per company | Call logging and web-to-mobile calls; no dialer or LinkedIn step listed | Product subscriptions on deals from Growth; no usage data on its SaaS page | None; custom fields only, 30 to 500 | Official server on every plan, with token limits by plan | Lite $24 a seat a month, Growth $49; $14 and $39 billed yearly |
 AttioData-model CRM with PLG objects | Free for 3; Plus $44, Pro $99; $35 and $79 yearly | Email sequences from Pro | Sequences send email only; call intelligence from Pro | Workspaces and Users objects; Stripe and Hightouch apps | From Pro, up to 12 objects | Official server on every plan | Free for 3 seats; Plus $44, Pro $99 a seat a month |
 CloseSales CRM with built-in calling and SMS | Solo $19, Essentials $49, Growth $109; $9, $35 and $99 yearly | Email, SMS and call steps from Growth | Calling and SMS on every plan; power dialer from Growth | Segment destination for leads and contacts; no PLG objects | Scale only, $149 a seat or $139 yearly | Official server at mcp.close.com, on every plan | From $19 a seat a month; Growth $109, or $99 yearly |
 folkRelationship CRM for small teams | Standard $30, Premium $60; $24 and $48 yearly | Email sequences from Premium, up to 10 steps | folkX extension and DM templates; calls from the mobile app | No Stripe or product-data integration listed | Custom objects and deals from Premium | Official server at mcp.folk.app, on every plan | Standard $30, Premium $60 a member a month; $24 and $48 yearly |
OXYGEN Agentic marketing and sales platformBest for: Outbound-led SaaS teams of 2 to 10 sellers that want a CRM and email, LinkedIn and WhatsApp sequences in one place, with no seat per user.
OXYGEN keeps companies, people, deals on a pipeline and objects you define, with an activity timeline where replies land, free on every plan. The same workspace finds leads through waterfalls across 17 email providers and runs sequences that mix email, LinkedIn and WhatsApp, stopping a lead when they reply on any channel. It syncs both ways with HubSpot and one way to Attio, and imports from Pipedrive. It has no Stripe or product-usage sync, so it fits a sales-led motion better than a product-led one. Your team works in the web app, or your own AI agent runs it through the MCP server or the CLI.
HubSpot Sales Hub CRM suite with sales seatsBest for: SaaS teams that want sales, marketing and service on one CRM, and the budget to grow into Professional seats.
HubSpot's free plan covers up to 2 users, and Sales Hub adds paid seats on top of the same CRM. Sequences, forecasting and up to 300 workflows start on Professional, at $100 a seat a month or $90 billed yearly, with a required one-time onboarding fee of $1,500. Calling is built in, LinkedIn actions in a sequence need a Sales Navigator subscription, and data enrichment runs from Starter. A HubSpot-built Stripe app syncs customers, invoices and products, while subscriptions sync into custom objects, which need Enterprise.
Salesforce Sales Cloud Enterprise CRM platformBest for: SaaS teams that expect to grow into a large sales org and will hire an admin to run the CRM.
Salesforce runs from a Free Suite for 2 users and Starter Suite at $25 a user a month to Pro Suite at $100, Core at $195 and higher editions, billed yearly above Starter. Pro Suite adds 50 custom objects, forecasting and limited Data Cloud features, but Flow Builder is capped at 5 flows and the API costs $25 a user more. Sequences need the Sales Engagement add-on at $50 a user a month, and AI and the hosted MCP servers start at Core.
Pipedrive Pipeline-first sales CRMBest for: Small sales-led SaaS teams that want a clear deals pipeline at a low price per seat.
Pipedrive is built around the deals pipeline. Lite costs $24 a seat a month, or $14 billed yearly, and Growth, at $49 or $39 yearly, adds email sequences (5 per company), 50 automations, forecasting and product subscriptions on deals. Calls are logged with caller ID on every plan, but no dialer is listed, and email and phone enrichment are on Ultimate only. Its official MCP server works on every plan, and its SaaS industry page lists general pipeline features rather than product-usage data.
Attio Data-model CRM with PLG objectsBest for: Product-led SaaS teams that want workspaces, users, Stripe and warehouse data next to their deals.
Attio fits product-led SaaS best of the CRMs here. It ships standard Workspaces and Users objects for PLG motions, an official Hightouch app that upserts data from Snowflake, BigQuery or Redshift into those records, and a Stripe app whose workflow blocks look up customers, subscriptions and invoices. Workflows, AI agents, the API and an MCP server are on every plan. Sequences, custom objects and call intelligence start on Pro, at $99 a seat a month or $79 billed yearly, and its sequences send email.
Close Sales CRM with built-in calling and SMSBest for: Inside sales teams that call, text and email from the CRM, with an AI agent on every plan.
Close puts calling and SMS on every plan, billed by use at about $0.02 a minute for most outbound calls. Sequences of email, SMS and call steps, the power dialer and workflows start on Growth, at $109 a seat a month or $99 billed yearly, and custom objects need Scale. Chloe, its AI agent, works on every plan and is paid in AI credits, which enrichment uses too, and a Segment destination creates or updates leads and contacts. An official MCP server works on every plan.
folk Relationship CRM for small teamsBest for: Founder-led SaaS teams that sell through relationships and want a light CRM with LinkedIn capture.
folk is a light CRM built for startups and priced per member with no minimum: Standard costs $30 a month, or $24 billed yearly, and Premium $60, or $48 yearly. Premium adds email sequences of up to 10 steps, custom objects and deals, dashboards and the REST API. The folkX extension imports LinkedIn profiles and adds message templates to LinkedIn DMs, email, calendar and WhatsApp conversations sync from Standard, and AI assistants and an official MCP server come on every plan. Its pricing page lists no Stripe or product-data integration.
| If you need | Pick |
|---|---|
| A CRM with email, LinkedIn and WhatsApp sequences built in, and no seat per user | OXYGEN |
| One suite for sales, marketing and service, with a free CRM to start | HubSpot Sales Hub |
| A platform an admin can shape for a large sales org | Salesforce Sales Cloud |
| A simple deals pipeline at a low price per seat | Pipedrive |
| Product-led growth: workspaces, users, Stripe and warehouse data on the account | Attio |
| Calls, texts and email sequences for an inside sales team | Close |
| A light CRM for a founder-led team that sells through relationships | folk |
It depends on your motion. For product-led SaaS, Attio fits best: it has Workspaces and Users objects, a Hightouch app for warehouse data and a Stripe app for billing lookups. HubSpot suits teams that want sales, marketing and service in one suite, and Salesforce suits teams heading for a large sales org with an admin. For an outbound-led team of 2 to 10 sellers, OXYGEN puts the CRM next to email, LinkedIn and WhatsApp sequences with no seat per user.
Billing data, such as plan, MRR and renewal date, and product usage, such as active workspaces and seats, on the account. Product-led teams use both to find accounts ready for a sales call. Attio models this with Workspaces and Users objects and Hightouch and Stripe apps, HubSpot syncs Stripe customers and invoices, Close takes leads and contacts from Segment, and Salesforce offers Data Cloud from Pro Suite. OXYGEN has no Stripe or product-usage sync.
HubSpot is the easiest start: free for 2 users, then sequences on Professional at $100 a seat a month plus a $1,500 onboarding fee. Salesforce Starter Suite costs $25 a user, but sequences are a $50 add-on from Pro Suite, and most teams need an admin. Attio is free for 3 seats and fits product-led teams best, with sequences on Pro at $99 a seat. If you sell outbound and want LinkedIn in the sequence, OXYGEN adds that with no seat per user.
On the tier with sequences, at monthly list prices: HubSpot Professional 5 × $100 = $500 plus a $1,500 onboarding fee; Salesforce Pro Suite 5 × $100 = $500, billed yearly, plus 5 × $50 = $250 for Sales Engagement; Attio Pro 5 × $99 = $495; Close Growth 5 × $109 = $545 plus calls; folk Premium 5 × $60 = $300; Pipedrive Growth 5 × $49 = $245. OXYGEN is one plan per workspace from $49 a month with no seat per user, plus $34 a month per LinkedIn account.
Often, yes. HubSpot sequences start on Professional and treat LinkedIn as a Sales Navigator action, Attio and folk sequences send email only, Pipedrive caps sequences at 5 on Growth, and Salesforce sells them as a $50 add-on. Close adds SMS and call steps. OXYGEN runs email, LinkedIn and WhatsApp in one sequence next to its CRM, stops a lead when they reply on any channel, and puts the reply on the same record.
Yes. OXYGEN syncs contacts and companies both ways with HubSpot, so a team can keep HubSpot as its CRM and run lead data and sequences in OXYGEN. It also syncs one way to Attio and imports from Pipedrive. It has no Salesforce sync, so a team that runs on Salesforce should pick a tool that syncs with it.
Yes, all seven have an MCP server. Attio, Close, folk and Pipedrive offer theirs on every plan, HubSpot runs one at mcp.hubspot.com, and Salesforce's hosted servers start at Enterprise Edition (Core) and draw on Flex Credits. OXYGEN's MCP server and CLI reach the CRM, tables, enrichment and sequences, so one agent session can build a list, enrich it and enroll it, with an approval before paid steps and sends.
HubSpot is free for up to 2 users, Salesforce's Free Suite includes 2 user licenses, and Attio is free for up to 3 seats. OXYGEN's free plan includes the CRM, tables and workflows with 1,000 credits once and no time limit, though sending needs a paid plan. Pipedrive and Close have no free plan, only 14-day trials, and folk shows a 2-week trial.
We make OXYGEN, so it comes first and you should read this as an interested list. The other tools are the ones teams compare most often when they pick a CRM for SaaS. Each one is described from its own website, pricing page and docs, checked on the dates below; OXYGEN's facts and prices come from the product and its live price list. Prices are the cheapest self-serve plan each vendor lists.
The products named here are trademarks of their owners and are not affiliated with OXYGEN. Something out of date? Tell us.