Apollo pricing: plans, credits and what a team of three pays

How much does Apollo cost per user?

Apollo's Basic plan costs $49 per seat a month billed yearly, or $65 billed monthly. Professional costs $79 a seat billed yearly, or $99 monthly. Organization costs $119 a seat a month, billed yearly only, with at least three seats. Free costs nothing, and all prices are before tax.

Every seat on an account is on the same plan, so you cannot put one rep on Professional and the rest on Basic. Each seat adds its credits to one pool the whole team shares. Basic and Professional come with a 14-day free trial. Organization does not.

Sources: Apollo pricing, Apollo help: free trials

How do Apollo credits work?

Apollo credits are pooled across the whole team, and each kind of data costs a set number. An email costs 1 credit and a phone number 8. AI research costs 1 credit per run, and US calls 1 credit per 30 seconds. Enriching a record, which fills in its missing details, costs 1 to 8.

Credits arrive at the start of each billing cycle: every month on monthly billing, or the whole year's at once on yearly billing. Unused credits expire when the cycle ends, and that includes credits you bought on top.

• You pay for a verified email or any phone number for a new contact. The office phone number Apollo finds with an email is free.
• If a verified email bounces when you send to it from Apollo within 30 days, Apollo refunds the credit. Mobile numbers are never refunded.
• Waterfall enrichment asks other data providers when Apollo has no match. Each provider that returns data charges, and a lookup that finds nothing is free.
• Calls use credits only when they connect: 30 seconds at least, then rounded up to the next 30 seconds.
• Extra credits cost 1.5 to 2.5 cents each. 1,000 more cost $25 a month, and they renew each cycle until you remove them.

Sources: Apollo pricing, Apollo help: credit usage, Apollo help: requesting contact data, Apollo help: waterfall enrichment

What are Apollo export credits?

Export credits pay for moving records out of Apollo, and its help center says they may apply only to some plans or older setups. Exporting contacts you have already saved to a CSV file uses no Apollo credits. Exporting new people straight from a search saves them first, and each one with a verified email uses 1 credit.

So the cost of an export is the cost of the new emails in it. Exporting 1,000 new people who all have verified emails uses 1,000 credits.

Sources: Apollo help: credit usage, Apollo help: exporting contacts to a CSV

What does Apollo cost a team of three?

A team of three pays $195 a month on Basic, or $147 a month billed yearly. On Professional the same team pays $297 a month, or $237 billed yearly. Organization starts at three seats and costs $357 a month, billed yearly only.

Take three reps who each reveal 500 work emails and 50 mobile numbers a month. That uses 2,700 credits, and three Basic seats get 7,500 a month, so it fits with room to spare. Phone numbers are what drain the pool: 300 a rep would use 7,200 credits on their own.

• Emails: 3 reps × 500 × 1 credit = 1,500 credits.
• Mobile numbers: 3 reps × 50 × 8 credits = 1,200 credits.
• Total: 2,700 of the 7,500 credits three Basic seats get each month.
• Billed yearly, the three seats cost $1,764 for the year and get 90,000 credits on day one.
• Running short? 5,000 extra credits cost $100 a month. Basic plus those credits costs $295, close to Professional's $297, which also lifts the sending limits.

Sources: Apollo pricing

What changes when you pay Apollo yearly?

Yearly billing lowers the seat price: Basic drops from $65 to $49 and Professional from $99 to $79. You pay for the year up front and get the whole year's credits on the first day.

The catch is flexibility. You can move from monthly to yearly at any time, and what you already paid counts toward the year. Going back to monthly means canceling and waiting for the year to end, and a yearly plan cannot be downgraded mid-cycle.

• A Basic seat gets 30,000 credits at the start instead of 2,500 each month, so a busy month can use more.
• Credits still expire when the billing cycle ends, so plan the year's use.
• Organization has no monthly option at all.

Sources: Apollo pricing

Which Apollo limits push teams to upgrade?

Basic's tightest limits are on sending: one mailbox per user and 250 email sends a day. Professional lifts both, with unlimited sends and unlimited Google and Microsoft mailboxes. The other limits cover automation, bulk actions and who can share a plan.

• Free: 2 sequences per team, 25 records per bulk action, and one seat after 100 days of use.
• Basic: 5 workflows, 1,000 records per bulk action and no A/Z tests of email versions.
• Professional: 50 workflows, 2,500 records per bulk action and call recording up to 4,000 minutes.
• Organization: single sign-on, sync for your own kinds of Salesforce records and 500 workflows, from three seats on yearly billing.
• One plan per account: if one rep needs Professional, every seat moves to Professional.

Sources: Apollo pricing, Apollo plan comparison (JSON), Apollo help: managing your plan

Which Apollo costs are easy to miss?

Phone numbers, mailboxes bought in Apollo and extra credits that renew each cycle are the costs that are easy to miss. All of them draw on credits or renew without a new purchase.

• Phone numbers: 8 credits each, so 100 numbers use as many credits as 800 emails.
• Mailboxes: a Google Workspace mailbox bought in Apollo costs 800 credits a month, and a domain 1,500 credits a year.
• Extra credits renew on their own each cycle until you set them back to zero.
• On monthly billing, downgrades take effect at once, with no refund for the rest of the cycle.
• Validators, optional tools that check each email or number found, charge for every check, not once per run.

Sources: Apollo pricing, Apollo help: waterfall enrichment, Apollo help: domains and mailboxes

When is Apollo worth the price?

Apollo is worth it when you want a large contact database and email outreach in one tool. It lists 240 million contacts and 30 million companies, plus sequences, a dialer and CRM sync. CRM sync keeps a customer database such as HubSpot up to date.

It fits less well when phone numbers or LinkedIn drive your outreach. Numbers cost 8 credits each, and LinkedIn steps in an Apollo sequence are reminders: a rep still sends each invite and message by hand.

• Good fit: email-first outbound for a small team that needs contacts as well as a place to send.
• Good fit: teams on HubSpot or Salesforce that want new emails and phone numbers synced to the CRM.
• Think twice: finding new customers mainly by phone, where 8 credits a number adds up fast.
• Think twice: a team where one person needs Professional, since every seat then pays for it.

Sources: Apollo pricing, Apollo help: waterfall enrichment, Apollo help: LinkedIn tasks in a sequence

How can you pay less for Apollo?

The biggest saving is yearly billing: about a quarter off Basic and a fifth off Professional. After that, savings come from watching what draws on credits.

• Set a credit cap per user, so one rep cannot drain the shared pool.
• Keep the waterfall to Apollo's own data when its coverage is good enough, so other providers do not charge.
• Export contacts you have already saved, which uses no credits.
• Remove extra credits before the renewal date once a busy month is over.
• Send to new emails from Apollo, so a bounce within 30 days earns the credit back.

Sources: Apollo pricing, Apollo help: requesting contact data, Apollo help: exporting contacts to a CSV, Apollo help: waterfall enrichment

Is Apollo cheaper than ZoomInfo?

Apollo publishes its prices and ZoomInfo does not, so only Apollo's can be checked before a sales call. ZoomInfo's pricing page lists its Professional, Copilot Advanced and Copilot Enterprise packages and asks you to fill in a form for pricing.

Both offer free trials, and Apollo also has a free plan. A fair test is a trial of each, with a written ZoomInfo quote for your team size next to Apollo's seat price.

Sources: Apollo pricing, Apollo help: free trials, ZoomInfo pricing

What does a team of three pay on OXYGEN?

The same team's data costs about $311 a month on OXYGEN: the $199 plan plus 8,600 credits in top-ups. That buys 1,500 work emails found and checked and 150 mobile numbers found. Each email found costs about $0.085, and each number about $0.99.

So for this job Apollo is cheaper: three Basic seats cover it for $195 a month. OXYGEN has no contact database of its own. It tries up to 17 email and 13 phone providers in turn, on plan credits or your own keys. From the $99 plan, you can also search Apollo's database from OXYGEN with your own Apollo key.

Where OXYGEN fits is the work after the data. It charges per workspace, your team's shared account, not per seat. LinkedIn steps run in the same sequence as email, at $34 a month per connected account and with no browser extension. Inboxes bought in OXYGEN cost $4 a month with warm-up included, on a sending domain at $12.50 a year. Warm-up sends a slowly rising number of emails so a new inbox earns trust.

• Seats: no charge; the CRM, tables and extra users are free.
• Work email found: about $0.085, and a check of it about $0.00225.
• Second check, where a domain accepts all mail: $0.017, assumed for 20% of addresses.
• Phone number found: about $0.99, nothing on a miss.
• A free workspace comes with 250 credits once, to test lookups first; LinkedIn accounts and inboxes need a paid plan.

Sources: Apollo pricing

What OXYGEN does not do here

• No contact database of its own: searches run through data providers on credits, or through Apollo's database on your own Apollo key.
• Emails and phone numbers cost more per contact than Apollo's credits: about $0.085 and $0.99 per value found.
• Calling is in beta, from a web softphone.
• No Salesforce sync; HubSpot syncs both ways.