Google Ads

Adds or removes contacts from a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account. Note: It takes 6 to 12 hours for changes to be reflected in the customer list. Email addresses must comply with Google Ads policies and applicable privacy/consent laws.

Create an immutable account asset containing a validated callout. Associate the returned resource using Mutate Customer Assets with field_type CALLOUT. Cleanup removes that association; Google does not allow deleting the asset.

Creates a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account. Note: Requires an authenticated Google Ads connection with customer_id configured. Email-based lists must comply with Google Ads policies and applicable privacy/consent laws. Membership updates can take many hours to propagate; targeting eligibility is not immediate after creation.

GetCampaignById Tool returns details of a campaign in Google Ads. Requires an active Google Ads OAuth connection with the correct customer_id configured; missing or mismatched customer_id will cause empty results.

Queries Google Ads via SQL to retrieve a campaign by its exact name. Requires an active Google Ads connection with valid customer_id and appropriate OAuth scopes.

Retrieve provider-generated website or call conversion tag snippets after creating a conversion action. Markup is returned exactly as Google provides it.

Retrieve one Data Manager ingestion status snapshot. SUCCESS, FAILED, and PARTIAL_SUCCESS are terminal. PROCESSING and REQUEST_STATUS_UNKNOWN are not. The caller owns the documented backoff loop.

GetCustomerLists Tool lists all customer lists (audience/remarketing lists) in Google Ads. These are user segments for targeting, not Google Ads accounts — list IDs are distinct from account IDs. When multiple lists share similar names, review all returned results before selecting one for downstream operations.

Run a prominent, bounded Google Ads report template for Customer, Campaign, Ad, Keyword, Search Term, Dynamic Search Ads Search Term, or Bidding Strategy. Official required columns are always selected; dates default to LAST_30_DAYS.

Validate or submit a bounded Google Ads conversion-event batch. Set validate_only=true for a no-ingestion check. False starts irreversible asynchronous processing and returns a request ID for later status checks.

List Google Ads customer resource names directly accessible to the authenticated OAuth user. Google determines the complete result from the OAuth credentials and ignores customer_id and login-customer-id; this action does not filter the response. For MCC child account names, status, and direct hierarchy, use List Sub Accounts.

List conversion actions usable as Google Ads Data Manager destinations. Returns numeric destination IDs, true owning accounts, action types, and availability; defaults to enabled offline and enhanced-lead actions.

List direct child/sub-accounts under a Google Ads manager (MCC) account. Use this before account-scoped read or mutate calls when a user needs to choose which child account to target. The returned customer_id values can be passed to other Google Ads tools as their customer_id.

Create, update, or remove ads in Google Ads ad groups, including responsive search ads. Use this after creating campaigns, budgets, ad groups, and keywords so the ad group has creative that can serve.

Create, update, or remove links between assets and ad groups. Use this after creating assets to attach sitelinks, callouts, snippets, images, and other asset types at ad group level.

Create, update, or remove ad group bid modifiers, such as device bid adjustments or hotel-specific bid modifier criteria.

Create, update, or remove criteria attached to a Google Ads ad group in a single batch request. Supports keywords (positive and negative), audience targeting (user lists, custom audiences, combined audiences, in-market/affinity), demographics (age range, gender, parental status, income range), placements (websites, mobile apps, YouTube channels/videos), topics, webpages (for Dynamic Search Ads), and listing groups (for Shopping). Use this to programmatically manage keyword bids and match types, build audience targeting, or prune underperforming criteria. Remove operations are irreversible — deleted criteria cannot be recovered. For testing, set validate_only=true to dry-run without committing changes.

Create, update, or remove ad groups within Google Ads campaigns. Supports batch operations with multiple ad group changes in a single request. Use when you need to manage ad groups programmatically, such as creating new ad groups for campaigns, updating ad group settings or status, or removing ad groups that are no longer needed. This action is irreversible for remove operations — deleted ad groups cannot be recovered once removed.

Create or update supported Google Ads assets such as sitelinks, structured snippets, text assets, lead forms, promotions, calls, price assets, and media assets. Use Create Callout Asset for validated immutable callouts. Google Ads does not allow removing assets; cleanup removes their resource associations.

Create, update, or remove portfolio bidding strategies such as Target CPA, Target ROAS, Target Spend, Maximize Conversions, Maximize Conversion Value, and Target Impression Share.

Create, update, or remove links between assets and campaigns. Use this after creating assets to attach sitelinks, callouts, snippets, and other asset types at campaign level.

Create, update, or remove Google Ads campaign budgets. Use this before creating campaigns because campaign creation requires an existing campaign_budget resource name.

Create, update, or remove campaign-level targeting criteria such as locations, languages, campaign-level negative keywords, devices, schedules, audiences, and IP exclusions.

Create or remove relationships between campaigns and labels. Use this after creating labels to organize campaigns for filtering and reporting.

Create, update, or remove Google Ads campaigns in batch. Supports multiple operations (create, update, remove) in a single request. Use when managing campaign lifecycle, applying bulk changes, or automating campaign management workflows. This action is irreversible for remove operations — deleted campaigns cannot be recovered. Plan accordingly and consider using validate_only=true to test changes before applying them.

Create, update, or remove Google Ads campaigns in batch. Supports multiple operations (create, update, remove) in a single request. Use when managing campaign lifecycle, applying bulk changes, or automating campaign management workflows. This action is irreversible for remove operations — deleted campaigns cannot be recovered. Plan accordingly and consider using validate_only=true to test changes before applying them.

Create, update, or remove Google Ads conversion actions for conversion tracking configuration. This manages Google Ads conversion action resources; installing website/app tags remains outside this action.

Create or remove customer-level asset associations. Removal irreversibly removes the current association; recreate it to restore the link. Use this after creating assets to attach callouts, sitelinks, snippets, and other asset types across a Google Ads customer account.

Create, update, or remove Google Ads labels. Pair this with campaign label mutations to organize campaigns and support filtering.

Create, edit, or remove typed Target CPA and Target ROAS portfolio strategies. Attach with Mutate Campaigns, read with Get Required Google Ads Report, and transition all campaigns before removal. Budget alignment is not exposed because Google requires the bidding strategy and campaign budget to be changed atomically with GoogleAdsService.Mutate, while this action uses the resource-specific mutate endpoint. currency_code can be set on create only for manager-account strategies.

Execute a Google Ads Query Language (GAQL) query and aggregate every streamed response batch in order. For very large reports, select only needed fields and use WHERE and LIMIT because action responses are returned inline and are not automatically offloaded.