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Contact data

Email finder waterfall that bills only on a hit

Add one column to a table and every row runs the same email waterfall. Providers fire in order, the row stops at the first address, and a miss costs nothing.

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An email finder is only useful next to the list it serves. Here it is a column on a hosted table: the input is the row you sourced, the output a cell with its own status, provider, cost, and error.

The column is a chain, not a vendor, and the row decides where it starts. A row carrying a LinkedIn URL enters at the profile-keyed head. A row with a name and a domain starts at the cheapest metered finder instead, because the profile lane cannot key on a domain at all. You do not maintain that order: the preview names the exact lanes your rows will take before anything runs.

Example searches

Ask for it the way you'd say it

Every search below runs on the same hosted Tables, with the cost previewed before anything is spent.

  • Emails for a sourced list

    find the work email for every contact row in my Q4 accounts table

    Each cell names the provider that answered, its status, and the credits it drew.

  • LinkedIn URLs to emails

    import these 400 linkedin profile urls and find a work email for each one

    The profile-keyed chain is chosen automatically, so the run starts with the lane that reads a URL.

  • Only the rows that matter

    run the email column only on rows where headcount is over 50 and the stage is not disqualified

    A run condition keeps the waterfall off rows you already ruled out. It is the cheapest way to cut a bill.

Plays

Three motions you can run this week

Each one is a chain of Oxygen primitives — the same hosted objects your workspace already has, composed.

  • Source, enrich, then send

    A cold account list becomes an enrolled sequence with no export.

    1. 1Create a table, source accounts, and add the email column.
    2. 2Run a few rows, read the cost, then enroll what resolved.
    oxygen columns run
  • Spend the chain only where it pays

    The waterfall runs on rows that already cleared qualification instead of on everything you sourced.

    1. 1Score the rows against the stored ICP first, so the finder never sees an account you ruled out on Monday.
    2. 2Set the run condition on the column, preview the cost on your own rows, then approve a ceiling for the run.
    oxygen columns add
  • Fill the gaps in your CRM

    People records missing a work email get one, with provenance attached.

    1. 1Load the contacts into a working table and add a bind column that matches each row to its existing person record.
    2. 2Run the finder on the rows whose record has no address, then promote the cells you accept onto those records.
    oxygen tables promote

Capabilities

What you get

  • One column, the whole chain

    You configure a finder, not six vendor integrations. Provider order, skip rules, and stop-on-first-hit belong to the column.

  • A cell that explains itself

    Status, provider, inputs, outputs, cost, and error are inspectable on every actioned cell that the column wrote.

  • Cost you see before you spend

    Preview a run on your own rows and read the estimate before approving it. Every run carries a ceiling.

  • Bring your own key where it pays

    Managed access is the default and needs no accounts of your own. Where you already pay a vendor directly, connect that key on a paid plan and those calls run on your vendor account rather than drawing credits.

Boundaries

What Tables does not own

This is Tables doing enrichment, not the CRM. A row here is a candidate, never canon: the address becomes truth when you promote it onto a Record. Sending belongs to Sequences.

Data sources

What the data actually comes from

Every value lands with its provider and cost recorded on the cell.

  • Blitz API

    The head of the profile-keyed chain. A row with a LinkedIn URL starts here, and resolving stops the metered lanes behind it from running.

  • Icypeas

    The head of the name-and-domain chain, and the cheapest metered finder in it. Rows carrying only a profile URL skip past it.

  • LeadMagic

    A metered lane in the middle of the chain, plus an expensive reverse lookup that fires only at the tail on rows still unresolved.

  • BetterContact

    An aggregator with its own waterfall behind it, slotted late on latency as much as on price, so it only sees rows the direct finders left.

Run these on Oxygen's managed credits, or connect your own provider keys and pay the vendor directly — the same columns, the same runs, the same provenance either way. See every integration.

Limits

Where this stops

  • A waterfall is not a promise. Some rows have no findable work email, and the column says so rather than writing a guess into the cell.

FAQ

Questions people ask first

What does billed on a hit mean?
A lane charges only when it returns an address. Find nothing and the reservation is released, and a row stops at the first lane that resolves it.
Can I see which provider found each address?
Yes. Every cell keeps its status, the answering provider, the inputs it used, the cost it drew, and any error, down to a single row.
Do I need my own provider keys?
No. The default chain runs on managed access and draws Oxygen credits. Connect your own vendor key on a paid plan and those calls run on your vendor account instead, which is worth doing where you already pay that vendor anyway.
Does it verify the addresses it finds?
No, and keeping them apart is the point. A finder returning an address and a verifier grading it are separate costs, so you can find widely and pay to check only the rows you are about to enroll.
How much does it cost?
Enrichment is metered in credits. One dollar is 1,000 credits and top-ups are $1.25 per 1,000. Preview a run and read the estimate.
Can I run this on the free tier?
Yes. A new workspace gets 10,000 credits once at signup, with no card and no clock. Tables, manual columns, and formulas stay unmetered; the finder is enrichment, so it draws against that grant on every hit.

Run email finder waterfall that bills only on a hit on your own workspace

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