OXYGENOXYGEN

Find comms agencies

Find PR firms by sector focus, size, and media footprint

PR firms are judged on placements, and placements are public. The trail of coverage a firm generates is a better qualifier than anything on its own about page.

try
Start freeRead the docs

Communications agencies specialize harder than their websites admit. A firm that lands trade coverage for industrial manufacturers has nothing in common with one placing founder profiles in startup press, even though both call themselves B2B.

Coverage is where the difference shows. Exa grounds a research column against client news, bylines, and newsroom pages so sector focus arrives as a structured cell with sources. Open Web Ninja and People Data Labs handle the firm itself, and Blitz API then LeadMagic handle the contact.

Once the table exists it can do more than outreach. The same rows drive a media-partner view, a competitive map of who represents whom, and a shortlist you hand to a founder who asks which agency to brief.

Example searches

Ask for it the way you'd say it

Every search below runs on the same hosted Tables, with the cost previewed before anything is spent.

  • Sector from coverage

    agencies that placed fintech client stories in national business press this year

    The research cell records the articles it read, so a claim about sector focus can be checked rather than taken on trust.

  • Right size to answer you

    communications firms between eight and sixty staff, excluding global networks

    Network membership is stored as a column, which keeps the big-agency rows available if the plan later changes.

  • Named client roster

    pr firms that publicly list their clients on the site, and pull those names out

    Client names land as their own column, which turns the list into a map of who already represents your competitors.

Plays

Three motions you can run this week

Each one is a chain of Oxygen primitives — the same hosted objects your workspace already has, composed.

  • Sector map of who represents whom

    A view showing which agencies already work with companies like your customers.

    1. Tables
    2. Records
    3. Dashboards
    1. 1Source agencies by region, then extract client names and coverage into columns.
    2. 2Promote the firms worth tracking and read the concentration on a dashboard.
    oxygen columns add

  • Warm the partner before the pitch

    Agency principals see your point of view before the first direct message arrives.

    1. Posts
    2. Publishing
    3. Sequences
    1. 1Publish the sector piece the list was built around on an approved schedule.
    2. 2Enroll the same agencies a week later, referencing the work rather than opening cold.
    oxygen publishing posts create

  • Shortlist on request

    A founder asking which agency to brief gets a ranked, sourced answer the same day.

    1. Tables
    2. Knowledge Graph
    1. 1Filter the table to sector, size, and geography, then rank on coverage evidence.
    2. 2File the shortlist and its reasoning as a workspace page so the next ask is faster.
    oxygen knowledge page upsert

Who you can reach

Roles you can find at PR and communications agencies

Reachability is per channel: a role marked for mobile is one the phone waterfall usually resolves, not a guarantee for every record.

RoleSeniorityReachable by
Founding partnerOwner/FounderWork emailLinkedInMobile
Managing directorC-levelWork emailLinkedIn
Account directorDirectorWork emailLinkedIn
Head of contentDirectorWork emailLinkedIn
New business leadVPWork emailLinkedInMobile
Senior account managerManagerWork emailLinkedIn

Filters you can search on

  • Sectors inferred from client coverage
  • Client names listed on the site
  • Headcount band
  • Independent or network member
  • Country, region, or city
  • Offers analyst relations or public affairs
  • Publishes a newsroom or blog

Firms with an active newsroom and a named client list resolve strongly on sector and size. The weak slice is agencies that publish nothing and work under confidentiality, which is common in public affairs and crisis work. Those rows still carry a listing and a contact, but the sector cell will be thin and should not be used to exclude them automatically.

Data sources

What the data actually comes from

Every value lands with its provider and cost recorded on the cell.

  • Op

    Open Web Ninja

    Agency listings with address, phone, and site, the starting point for a country sweep.

  • Exa

    Grounds the coverage research column against client news and newsroom pages, sources retained.

  • People Data Labs

    Headcount, location, and the account leads and partners attached to each agency.

  • Blitz API

    First lane on the work-email column, which keeps most rows away from metered lanes.

  • LeadMagic

    Resolves the remainder with email or mobile and bills only when something comes back.

Run these on Oxygen's managed credits, or connect your own provider keys and pay the vendor directly — the same columns, the same runs, the same provenance either way. See every integration.

Limits

Where this stops

  • Attributing coverage to an agency is inference, not fact. A byline rarely names the firm behind it, so treat the sector cell as a strong hint that a human confirms before a pitch goes out.

FAQ

Questions people ask first

How do you work out which sectors a PR firm covers?
From published client work and newsroom pages rather than the about page. The column keeps the articles it read, so the reasoning is inspectable and correctable.
Can I see which agency represents a competitor?
Often, where the agency lists clients or the coverage names them. Those names land in a column, which turns the list into a map of existing relationships you can plan around.
Is a boutique or a network the better target?
Depends what you sell, so keep both. Network membership is a column, not a filter, which means you can change your mind without rebuilding the table.
What is the right first contact at a comms firm?
Below about fifty people, a founding partner or new business lead. Above that, an account director in the relevant practice. The row stores the title found so you address the person you actually reached.
Can I warm these firms with content first?
Yes. Publishing owns scheduled delivery of the post, Sequences owns the direct follow-up, and both carry the same tag so the reporting shows which order actually worked.
How fresh is coverage-based qualification?
As fresh as the last run. Re-run the research column on a cadence with a ceiling, and the table records both the new answer and the date, so nobody quotes last year's positioning.

Build your pr and communications agencies list

Start with a search, preview the cost before anything is spent, and keep the rows, sources, and runs in a workspace you own.

Start freeSee pricing