OXYGENOXYGEN

For proptech startups

GTM infrastructure for proptech startups

Real estate is a local business, so your market is not one list. It is forty metros, each with its own brokerages, managers, and independent offices.

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Proptech is sold one metro at a time because that is how the industry is organized. A property manager in Phoenix has nothing to do with one in Tampa, and the decision sits with the owner, the broker of record, or whoever runs operations for the office.

The qualifying fact, how much they manage, is almost never in a database. It is on their own website, in a sentence on the about page. Reading that page across two thousand rows is a column here rather than a week of somebody's time.

Who this is for
Seed to Series A proptech companies selling to brokerages, property managers, HOA firms, or investors. Four to fifty people, with the founder still running the pipeline.
What it looks like today
Franchise offices and independents look identical in a contact database, though one is a national deal and the other a fifteen minute call with the owner. Portfolio size, the number that actually qualifies an account, is in no field anywhere.
What changes
You build metro by metro, read each company's own site for portfolio size and specialty, and route franchise offices differently from independents before anyone starts sending.

Example searches

Ask for it the way you'd say it

Every search below runs on the same hosted Tables, with the cost previewed before anything is spent.

  • One metro at a time

    find residential property management companies across the phoenix metro area

    Sourcing is scoped to the geography you name, so a rollout can be built and measured market by market.

  • Portfolio size from their own site

    read each company site and pull how many units or doors they say they manage

    The number and the page it came from land in adjacent cells, so an implausible value is easy to spot.

  • Franchise office or independent

    tell me which of these offices belong to a national brand and which are independent

    The classification becomes a column you can filter on, which is what keeps two sales motions from collapsing into one.

Plays

Three motions you can run this week

Each one is a chain of Oxygen primitives — the same hosted objects your workspace already has, composed.

  • Metro rollout

    A repeatable build you run per market instead of one giant undifferentiated list.

    1. Tables
    2. Tags
    3. Records
    1. 1Source one metro into a table and tag every row with that market.
    2. 2Promote what fits, then rerun the same build for the next metro.
    oxygen tags create

  • Qualify on portfolio size

    Accounts ranked by doors, units, or agents rather than by headcount.

    1. Tables
    2. Workflows
    3. Records
    1. 1Scrape the site, extract the operating number, and normalize it into one column.
    2. 2Band the rows and enrich contacts only in the bands worth selling to.
    oxygen columns materialize

  • Reach the owner directly

    A named owner or broker of record with a phone number that works.

    1. Tables
    2. Records
    3. Sequences
    1. 1Run the contact waterfall and read the cost preview before approving it.
    2. 2Enroll email and call steps on one cadence keyed to the office.
    oxygen enrich-column preview

Capabilities

What you get

  • Geography as a first class filter

    Sourcing is scoped by market, so each metro becomes its own build with its own rows, tags, and results you can compare against the last one.

  • The qualifying number, extracted

    Portfolio size lives on company websites rather than in a database field, so a scrape column plus an extraction column is how it gets onto the row.

  • Phone as a real channel

    Lookups return mobile and direct numbers where they exist, and the table records which accounts have one, so calling can actually be planned.

  • Start free, no card

    A new workspace opens with 10,000 credits and no clock. Building the tables, tags, and workflows stays free for as long as you need.

Instead of

The stack this replaces

Native, on one contract and one credit balance — not another tab wired to the last one.

  • Clay
  • Apollo
  • Instantly
  • Pipedrive
  • Google Sheets
  • Zapier

Data sources

What the data actually comes from

Every value lands with its provider and cost recorded on the cell.

  • Op

    Open Web Ninja

    Maps style business results by city, which is how a local market gets enumerated in the first place.

  • Serper

    Search results for the companies that rank on their own site but never appear in a business listing.

  • Blitz API

    Finds the owner or broker of record behind an office rather than a front desk address.

  • LeadMagic

    Fills in the contacts the first lane could not resolve, common among small independent offices.

Run these on Oxygen's managed credits, or connect your own provider keys and pay the vendor directly — the same columns, the same runs, the same provenance either way. See every integration.

Limits

Where this stops

  • Franchise offices are inconsistent about what they publish. Some list the managing broker, others show a brand page with no names at all, so expect to call part of the list to find a person.

FAQ

Questions people ask first

Is the portfolio number reliable?
It is as reliable as the company's own website, which is usually the best source in existence. The cell keeps the page it read, so a surprising number can be checked in one click before you act on it.
Can we run a different motion per metro?
Yes. Tags separate the markets and sequences can be scoped to them, so a launch in one city runs with different copy, senders, and volume than the next one.
Do we need phone numbers, or is email enough?
Both, usually. Email opens the conversation and a call closes it in this industry. Lookups return mobiles where they exist, and the table shows which rows have one.
How do we handle the national brands?
Separately. A franchise office is a local sale and the brand is an enterprise motion, so the classification column keeps them in different tables with different copy and owners.
What if our territory is one state?
That is the easy case. Sourcing is scoped to whatever geography you name, and a smaller territory means you can afford deeper research per account instead of more rows.
Does any of this need engineering help?
No. Scraping, extraction, and contact lookups are columns you add in the web app, and the same actions exist on the terminal if you would rather script the whole build.

Put your GTM motion on one stack

Sign up, get a working workspace with a one-time credit grant, and run the first play end to end without wiring five tools together.

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