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Find marketing owners

Find heads of marketing by channel mix and team size

Below a hundred people the head of marketing usually is the marketing department. What they run is written on their own website, in the scripts the page quietly loads.

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Marketing is the function whose stack is public. Analytics, tag managers, chat widgets, automation scripts, and consent banners all load in the browser, and each one is a decision somebody made and now maintains. That decision qualifies the account, and it sits on the domain rather than in a job title.

Pair it with how many people sit in the function. A three person team and a thirty person team buy differently even when the door reads the same. BuiltWith supplies the stack from the domain, People Data Labs supplies the org shape, and the contact column runs only on rows that survived both.

Example searches

Ask for it the way you'd say it

Every search below runs on the same hosted Tables, with the cost previewed before anything is spent.

  • Read the stack off the page

    find companies whose website loads a marketing automation script and get the marketing lead

    Each detected tool becomes its own column, so a filter can require one, exclude another, and still leave the row in the table.

  • The only marketer

    give me companies under eighty people where exactly one person holds a marketing title

    Being the whole department is a qualifier in itself, and it changes the opening line far more than the company's industry does.

  • Re-check a stale account

    which accounts in my table changed their website tooling since i last looked

    Re-running detection writes a fresh value with its own timestamp while the previous answer stays readable in the cell history.

Plays

Three motions you can run this week

Each one is a chain of Oxygen primitives — the same hosted objects your workspace already has, composed.

  • Stack-qualified marketing list

    Accounts already running the category you attach to, with the owner resolved on the row.

    1. Tables
    2. Records
    3. Sequences
    1. 1Detect the site stack across the account table and keep each tool as a column.
    2. 2Filter to the combination you serve, resolve the marketing owner, and enroll.
    oxygen companies enrich run

  • Write to the department of one

    A cadence aimed at the solo marketer, who reads and decides the same afternoon.

    1. Tables
    2. Sequences
    1. 1Save a view of the accounts where exactly one person holds a marketing title.
    2. 2Enroll that view with an opening about scope rather than about features.
    oxygen tables views create

  • Re-detect before the campaign runs

    Nobody gets a message built on a stack reading that is three months out of date.

    1. Workflows
    2. Tables
    3. Sequences
    1. 1Point a workflow at the slice you are about to write to and re-run detection on it first.
    2. 2Enroll only the rows whose tooling still matches, and hold the ones that changed for a second look.
    oxygen workflows apply

Who you can reach

Roles you can find at heads of marketing

Reachability is per channel: a role marked for mobile is one the phone waterfall usually resolves, not a guarantee for every record.

RoleSeniorityReachable by
Head of MarketingDirectorWork emailLinkedIn
VP of MarketingVPWork emailLinkedIn
Marketing ManagerManagerWork email
Demand Generation LeadManagerWork emailLinkedIn
Product Marketing LeadManagerWork emailLinkedIn
Founder covering marketingOwner/FounderWork emailLinkedInMobile

Filters you can search on

  • Analytics or tag manager detected on the domain
  • Marketing automation or chat tooling in use
  • CMS and website platform
  • People holding a marketing title
  • Headcount band and funding stage
  • Country and primary language of the site
  • Seniority: VP, Director, or Manager

Detection reads what a browser loads, so anything proxied, server rendered, or behind a consent wall stays invisible. A negative result means not detected, never absent. Small companies swap tools quickly too, so re-run the column before a campaign instead of trusting a value from three months ago.

Data sources

What the data actually comes from

Every value lands with its provider and cost recorded on the cell.

  • BuiltWith

    Technology detected on the company domain, which is where a marketing stack is visible from outside.

  • People Data Labs

    Company and person records for sizing the marketing function and resolving who leads it.

  • Apollo

    Your own Apollo account as the second people source, handy when the marketing segment was curated there first.

  • LinkedIn Scraper

    Profile reads that check tenure, because the person who installed the tag is often not the person who owns it now.

  • Blitz API

    Reads the LinkedIn company record beside the detected stack, and takes the first attempt at the marketing owner's address.

Run these on Oxygen's managed credits, or connect your own provider keys and pay the vendor directly — the same columns, the same runs, the same provenance either way. See every integration.

Limits

Where this stops

  • Stack detection proves a tool is present, not who owns it. At a small company the person maintaining that tag may be a contractor who finished the project and left.
  • Marketing titles inflate. Head of Marketing at a ten person company and at a four hundred person company are different buyers even though the string matches.

FAQ

Questions people ask first

What does website tooling tell me about the buyer?
It tells you what they already pay for and maintain. A company running an automation suite has a process worth attaching to; one running only an analytics tag is earlier and needs a different conversation.
Is the head of marketing always the decision maker?
At a small company, usually. Above roughly two hundred people budget often sits with a VP or CMO while the head of marketing owns execution. The table returns the function so you can thread both.
Why is a detection result empty?
Because nothing was seen, which is not the same as nothing being there. Server-side tagging, proxied scripts, and consent gates all hide tools from a public read, so treat the blank as unknown.
Can I filter on what a company is not running?
Yes, and it is often the better filter. Excluding accounts that already run a competing tool leaves companies with the problem and no incumbent, which is a far shorter sequence to write.
Does any of this need my LinkedIn account?
Not for research. Stack detection reads the public website, and profile reads run on a managed path with nothing of yours connected. What a connected account buys is the ability to send from it, which is a seat at $30 a month on top of a paid plan.
How often should I refresh the stack columns?
Before each campaign rather than on a fixed schedule. Detection is cheap to re-run on a filtered slice, and cell history keeps the old value beside the new so you can see what changed and when.

Build your heads of marketing list

Start with a search, preview the cost before anything is spent, and keep the rows, sources, and runs in a workspace you own.

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