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For climate tech

GTM infrastructure for climate tech startups

Your buyers are industrials and utilities with procurement built for decades, not quarters. A small list worked patiently beats a big one worked fast.

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Climate buyers do not move because an email arrived. They move when a project is funded, a mandate lands, or somebody is finally made accountable for the number. Everything before that is positioning yourself to be the obvious call when it happens.

Which makes the account record the real product here. Each announcement, hire, and conversation attaches to the company, so the two hundred accounts you care about stay warm for years instead of expiring at the end of a campaign.

Who this is for
Seed to Series A climate software companies selling to utilities, industrials, project developers, or corporate sustainability teams. Four to fifty people, founder led.
What it looks like today
The target list is short and the cycle is long, which makes ordinary outbound tooling useless. A sequencer that forgets an account after eight steps is the wrong instrument for a buyer who decides in eighteen months.
What changes
Accounts are tracked rather than blasted. Funding, project announcements, and sustainability hires accumulate on the record, so when a window opens you are already holding the history.

Example searches

Ask for it the way you'd say it

Every search below runs on the same hosted Tables, with the cost previewed before anything is spent.

  • Someone is now accountable

    tell me which industrial companies hired a head of sustainability in the last six months

    The hire lands as a dated event on the account, which is usually the first moment a budget becomes real.

  • Projects with money behind them

    find companies that announced a decarbonization or energy project this quarter

    Announcements attach to the account with their source, so a claim in your email can be checked before you send it.

  • The technical evaluator

    find the engineering or operations lead responsible for energy at each of these companies

    Titles differ wildly across utilities and manufacturers, so the table records whichever role it actually resolved.

Plays

Three motions you can run this week

Each one is a chain of Oxygen primitives — the same hosted objects your workspace already has, composed.

  • Track two hundred accounts properly

    A watched account list that accumulates evidence instead of expiring.

    1. Records
    2. Signals
    3. Tables
    1. 1Promote your target accounts into Records and attach every event to them.
    2. 2Review the accounts that moved this month rather than the whole list.
    oxygen crm search

  • Announcement to conversation

    A first message referencing a project they announced, with its source.

    1. Signals
    2. Tables
    3. Sequences
    1. 1Collect announcements and hires for the watched accounts into a table.
    2. 2Draft from the specific event, review by hand, then enroll a short cadence.
    oxygen signals search plan

  • A cycle measured in years

    Every conversation, quote, and pilot still legible eighteen months later.

    1. Messages
    2. Records
    3. Dashboards
    1. 1Log calls, meetings, and decisions on the account as activity.
    2. 2Read a funnel view built from records rather than from someone's memory.
    oxygen dashboards summary

Capabilities

What you get

  • A watch list, not a campaign

    Target accounts live in Records and collect events over time, so a list built this year is still the asset you are working next year.

  • Evidence with a source

    Announcements and hires arrive with the page they came from, so a reference in a first email is something you can stand behind on the call.

  • Multi-year history in one place

    Calls, emails, pilots, and decisions attach to the account, which is what makes a long cycle survivable when the team changes around it.

  • Free while the pipeline builds

    Records, tables, workflows, and drafts are unmetered. Provider signals and enrichment draw credits, previewed before each run.

Instead of

The stack this replaces

Native, on one contract and one credit balance — not another tab wired to the last one.

  • Clay
  • Apollo
  • Outreach
  • HubSpot
  • Airtable
  • Zapier

Data sources

What the data actually comes from

Every value lands with its provider and cost recorded on the cell.

  • PredictLeads

    Company events including funding, hiring, and announcements, where a project first becomes visible.

  • Crustdata

    Headcount and function trends, useful for spotting a sustainability or energy team being built.

  • Exa

    Web search for project announcements, filings, and trade coverage that never reaches a database.

  • Blitz API

    Finds the accountable engineering or sustainability lead inside a large, slow moving organization.

Run these on Oxygen's managed credits, or connect your own provider keys and pay the vendor directly — the same columns, the same runs, the same provenance either way. See every integration.

Limits

Where this stops

  • Large organizations leak very little. Public events tell you a project exists, not who controls the budget or when a decision is due, so expect the first conversation to be about mapping the account.

FAQ

Questions people ask first

Our list is two hundred accounts. Is this overkill?
It is the opposite. Fewer accounts make the record more valuable, because everything you learn about each one is worth keeping and none of it expires when a campaign ends.
How do we stay relevant between buying windows?
By tracking rather than sending. Events accumulate on the account, and a sequence runs when something changed, not on a schedule invented by a marketing calendar.
Can we reference a public announcement safely?
Yes, if you keep the source. Every event arrives with the page behind it, so the sentence in your email can be verified rather than paraphrased from a half remembered headline.
Do these buyers respond to email at all?
Sometimes, and slowly. Email opens the door, a call or a conference does the rest. What matters is that all three end up on one record instead of in three people's notebooks.
Can we run this with one person on GTM?
That is the intended shape. One operator can watch a few hundred accounts because the tracking is automated and only the judgment, the writing, and the calls stay human work.
What happens to accounts we decide not to pursue?
They stay as records with their history and a reason, and suppression keeps them out of active sequences. Nothing is deleted, so revisiting them in a year costs nothing at all.

Put your GTM motion on one stack

Sign up, get a working workspace with a one-time credit grant, and run the first play end to end without wiring five tools together.

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