OXYGENOXYGEN

For sales tech

Revenue infrastructure for sales tech startups

You are selling to the people who invented the objection. The most persuasive thing you can do is run your own outbound visibly well.

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Selling sales software is a credibility test before it is a product conversation. The buyer reads your email as a work sample, checks whether the personalization is real, and has formed an opinion before the second sentence lands.

So targeting has to be honest and timing has to be right. Hiring is the cleanest signal: a team opening SDR roles is building a motion now. Detected tooling says what they already run, and the two together are a shortlist worth writing by hand.

Who this is for
Seed to Series A sales software companies: prospecting, sequencing, enablement, coaching, or forecasting. Four to fifty people, usually founder led with an early sales hire.
What it looks like today
Your prospects recognize every template because they wrote one. They also churn through tooling constantly, so an account list built last quarter describes a stack that has already changed twice since.
What changes
You target teams in motion: SDRs being hired, a sequencer appearing or disappearing, a sales leader starting. And your own motion runs on something you can show, because runs, costs, and provenance are inspectable.

Example searches

Ask for it the way you'd say it

Every search below runs on the same hosted Tables, with the cost previewed before anything is spent.

  • Teams building outbound now

    which companies opened two or more sdr roles in the last forty five days

    Postings attach to the account with dates, so a team scaling now is separable from one that always advertises.

  • Stacks in transition

    show me companies running Outreach or Salesloft with between 50 and 200 employees

    Each detected tool is its own column, so the incumbent becomes a filter rather than a guess. Watching it move is a separate job: a scheduled refresh of that same column.

  • The leader who owns the number

    find the vp of sales or head of revenue at each of these companies with a verified email

    Verification runs before anyone is enrolled, so a leader who has already moved on shows up as a failed lookup rather than as a bounce from your domain.

Plays

Three motions you can run this week

Each one is a chain of Oxygen primitives — the same hosted objects your workspace already has, composed.

  • Hiring as the shortlist

    Accounts building a sales motion this month, ranked by how hard they are hiring.

    1. Signals
    2. Tables
    3. Records
    1. 1Track SDR and sales leadership postings across your segment into a table.
    2. 2Rank by volume and recency, then promote the accounts at the top.
    oxygen search run

  • Run the motion you sell

    An outbound motion you can walk a prospect through, costs included.

    1. Sequences
    2. Observability
    3. Dashboards
    1. 1Send from your own domains with warmup and bounce pausing already in place.
    2. 2Show the run log and the spend behind a campaign instead of a claim about it.
    oxygen sequences analytics

  • Displacement when the stack moves

    A rerun over your target accounts that surfaces the ones whose tooling moved since the last pass.

    1. Tables
    2. Workflows
    3. Sequences
    1. 1Rerun the detection column over your target accounts, or put it on a schedule so the refresh happens without you.
    2. 2Filter to the rows whose value changed, read the cell history, then enroll only those with a line about what moved.
    oxygen columns run

Capabilities

What you get

  • Timing from hiring, not from lists

    Postings for SDRs and sales leaders are the earliest public evidence that a team is about to buy something in your category.

  • A stack you can demonstrate

    Runs, costs, provenance, and approvals are all visible, so your own outbound doubles as proof that the thing you are selling works.

  • Your own numbers, on the record

    Every send, reply, and cost lands in the workspace, so a figure you quote in a pitch can be opened in front of the buyer.

  • Free to build, paid to send

    Building the motion costs nothing. Connecting a domain and dispatching needs a plan, and Starter is $99 for 99,000 credits a month.

Instead of

The stack this replaces

Native, on one contract and one credit balance — not another tab wired to the last one.

  • Clay
  • Apollo
  • Salesloft
  • HubSpot
  • Zapier
  • LeadIQ

Data sources

What the data actually comes from

Every value lands with its provider and cost recorded on the cell.

  • TheirStack

    SDR, account executive, and sales leadership postings, the cleanest public sign a revenue team is being built.

  • BuiltWith

    Technology detected on a domain, which shows the tools already sitting around your category.

  • People Data Labs

    Firmographics for banding the list by size and segment before you spend on contacts.

  • Blitz API

    Finds the revenue leader or founder who owns the number at the account.

Run these on Oxygen's managed credits, or connect your own provider keys and pay the vendor directly — the same columns, the same runs, the same provenance either way. See every integration.

Limits

Where this stops

  • Sales stacks change faster than detection can see, and plenty of tooling leaves no public trace at all. Use detection to rank accounts, never to claim you know what a prospect runs.

FAQ

Questions people ask first

Our buyers see through personalization tricks. Now what?
Use fewer, better rows. If the opening line comes from a role they opened last week, it survives scrutiny because it is simply true. Volume is what makes personalization look fake.
Can we show prospects how we built the campaign?
Yes, and it makes a good demo. The table, the columns, the run log, and the spend are all inspectable, so the motion is something you walk through rather than describe.
Is this a competitor to what we sell?
Sometimes partly, and it is worth being straight about that. Plenty of sales tech teams use it only for sourcing and research, and keep sending inside their own product.
How do we track stack changes without rescanning everything?
Detection reruns against your target accounts on a schedule you set, and only the changes are worth reading. Rescanning a whole market weekly is expensive and mostly returns the same answer.
What does sending from our own domains involve?
Domains, mailboxes, warmup, and monitoring set up in the same place as the sequence. A sending account that starts bouncing pauses itself rather than quietly poisoning the others.
How do we prove the numbers we quote?
Read them out of the workspace. Sends, answers, costs, and runs are stored per campaign, so what you present is the record instead of a slide somebody rebuilt from memory.

Put your GTM motion on one stack

Sign up, get a working workspace with a one-time credit grant, and run the first play end to end without wiring five tools together.

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